Welcome to
BEUT
Join us on an immersive journey into the history & tradition of Korean Royal Court Cuisine.
Between elevated and blissfully reminiscent of cultural Korean gatherings, Beut’s Executive Chef Sang Hoon Jeong masterfully uses traditional no-waste cooking techniques to craft humble ingredients into morsels fit for royalty.
Beut’s tasting menu pairs beautifully with curated natural wines and finishes with innovative, delicate desserts. In a neighborhood permeated with soju-laced street-eats, one can say that Beut NYC is a dynastic oasis within New York’s Korea Town.
Beut NYC offers a unique blend of warmth, inviting hospitality and a modern twist on time-honored culinary practices. Our esteemed Chef Hoon's culinary mastery is showcased not just on the plate, but also in the ethos that guides our kitchen. Indulge in an 8-course tasting menu that transforms humble ingredients into elevated excellence.
OUR TEAM
Sang Hoon Jeong
Executive Chef
A Culinary Institute of America alumni, Sang Hoon Jeong’s spark for cooking began humbly in Korean Culinary School and set New York City ablaze with his culinary expertise in the Michelin world as he honed his skill within Korean, French and Scandinavian cuisine. Chef Hoon’s experience set the foundation for highly touted restaurants such as New York Times three-star Aquavit, two Michelin-starred Joel Robuchon and critically-acclaimed Hwaban. As Executive Chef at Beut NYC, Sang Hoon Jeong introduces New York to his artistic culinary expression, drawing inspiration from his childhood memories and mastery from his past accolades.
Sarah Kang
Owner, Pastry Chef
Previously the owner of Konbini, a casual Japanese concept that derived from Sarah’s travels and time spent studying at Le Cordon Bleu Tokyo. As former partner of Joomak Banjum, Sarah Kang embarks to make a statement with her own expression of fine-dining while piously preserving traditional Korean culinary principals. Kang applies her cumulative knowledge and skill within the world of pastry to bring innovative desserts to the newly branded Beut NYC.
Brian Pai
General Manager
Rounding out the team is General Manager Brian Pai, who has honed his skills over the years at spots including Antoya, Yakiniku Futago, Chai NYC, and Che Li.